Rafi Fine says aboutSing It!, their new original series on YouTubes new premium platform Red.
The premise evolved into something beyond the main competition portion.
What will make people want to go and check out a sitcom now?
Credit: YouTube
Sprinkling in additional elements is something the Fine Brothers call story enhancement.
In their view, its done to the extreme on their past scripted series,MyMusic.
Its all about creating moments or Easter eggs to help stoke fandom and foster a following of the show.
Given the weekly release schedule instead of a binge, sustaining regular conversation is the desired result.
We always say, Create Disneyland for your scripted show,' Benny explains.
Why would you watch another show that doesnt give you that if this show gives you Disneyland?
The Fines are YouTube vets, but it marked the first time Mandeville Films went into the digital world.
Not every story needs to be told with the same distribution mechanism, producer Todd Lieberman says.
This felt like another way to explore a different version of storytelling.
How the consumer consumes it is up to them.
Its, Oh wow, this is on YouTube.'
Mandeville produced the long-running USA proceduralMonkand ABCs short-livedWicked CityandThe Family.
What sticks out about YouTube, going away from a traditional web link?
New shows will be posted Wednesdays at 12 p.m.
