The New York Timesreports that the unscripted series will focus on app culture, and that veteran television producers Ben Silverman (Jane the Virgin, Ugly Betty, The Office), who brought the idea for the series to the brand, and Howard T. Owens (The Biggest Loser,Nashville Star) will work with the musician on the project.
will.i.am previouslycriticized the tech companysApple Watch after debuting his ownPuls Watchin 2015, indicating the odd nature of needing both an iPhone and an Apple Watch for a streamlined experience.
Though Apple has experimented with various forms of original content in the past, like last years exclusive broadcast of Taylor Swifts1989 World Tourconcert special, the app series is believed to mark the brands first foray into traditional format television programming.
Credit: Kevork Djansezian/Getty Images
One of the things with the app store that was always great about it was the great ideas that people had to build things and create things, SVP of Internet software and services, Eddy Cue,toldThe New York Times.
This doesnt mean that we are going into a huge amount of movie production or TV production or anything like that.
News of the app series comes shortly after Applepicked upthe six-part Vice Media series,The Score, on Wednesday.
A title, premiere date, or information on how viewers will be able to watch the show have not been released.
