Hear from the videos directors on how the stellar, award-worthy clips came together.
The clip follows Adele as she recovers from a breakup with an ex played byThe Wires Tristan Wilds.
Everything was so clear.
Credit: Julian Parker/UK Press via Getty Images; Dimitrios Kambouris/Getty Images; James Devaney/GC Images; Jeff Kravitz/FilmMagic; Gabe Ginsberg/Getty Images
It was almost like it had been edited already.
We agreed on the look, the love story.
It was about adding layers of textures.
She wanted something memorable.
She was very reluctant to that, Dolan recalled.
She was adamant that she was a bad actor and she hated acing.
It was outstanding, Dolan said.
She was bawling, but not doing it in an uncontrollable way.
She was truly impressive.
We made a story about whoweare, and the world chimed in and joined us, she said.
I am thankful to be a part of that conversation.
Real men dance, Director Xtold EWafter its release.
[Drakes] a good dancer, man.
But X almost went with the professional dancing route.
I wanted to do a dance competition likeSilver Linings Playbook, he said.
The other girl was gonna be some old lover.
This wasnt that pop in of video.
We could do a performance video or we could do this crazy thing.
So it became this crazy thing.The internetthanks him.
We usually dance around and try different things, pretty much just going with the flow.
Aside from the choreography, one of the clips most striking features is the neon wardrobe.
I knew what style I wanted like 90s but we all pretty much brought clothes, Goebel said.
I brought my entire wardrobe and just started checking different clothes on different girls.
A video that simultaneously feels like a throwback to another decade and a modern celebration of female-driven hip-hop.
But the celebrities depicted are what drew most fans in.
While Beyonce dropped the video for Formation with no warning, West took the opposite approach.
A few days before its release, heannounced hed be debuting Famousat an event in Inglewood, California.
