VidCon 2016: Instagram brings creators and fans together

Were seeing this community use more and more videos to share their authentic and inspiring stories.

The Instagram creators at VidCon inspire creativity in a way that reverberates across the platform.

Comedian and singerSummerellais one of these Instagram creators, building a remarkable following of 1.5 million users.

Another Instagram star using that instant connection with followers isRaymond Braun.

Instagram has always been built on compelling visuals that tell an interesting, powerful story.

For Braun, that means connecting his 50,000 followers with messages of hope and history from the LGBTQ community.

He recently launched theVisibleMecampaign, which shares empowering stories of LGBTQ youth from around the world.

Instagram is a special place that allowed that diverse expression to flourish, Braun says.

Its such an open-minded, collaborative community, and creativity is the unifying thread across the platform.

More and more talent agencies and media companies are flocking to social media platforms to find their newest stars.

In digital media and social platforms, its not enough to just create great content, he says.

You also have to figure out how to build an audience and engage with them around that content.

These creators [on Instagram] are talking directly to their audience.

VidCon will put the relationship between these Instagram creators and their audiences at the forefront.

The 7th annual VidCon takes place Thursday to Saturday at the Anaheim Convention Center in Anaheim, California.

See the full schedule of eventshere.

Check out exclusive photos from Instagrams VidCon creators lounge below.