You sorta have to feel bad for Macklemore.

Sure, he and his production partner Ryan Lewis are swimming in commercial success2012s platinum underdogThe Heist, No.

No matter how hard he tries to impress, his efforts only inspire mocking memes and skeptical think pieces.

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Audience backlash, cultural appropriation, and even his haircut are among the topics weighing heavy on Macklemores mind.

The six-minute opener, Light Tunnels, is a stream-of-consciousness retelling of their big Grammy night in 2014.

Its an exhausting exercise.

The piece de resistance is White Privilege II, a much-discussed race-pondering track thats more admirable than effective.

While Macklemore wants to provoke thought, the albums real strengths are its mindlessly amusing tracks.