But theres one other highlight of Upfront week: new shows.
And for NBCsThis Is Us, one trailer was all it needed to start a conversation.
But now, the trailer continues to grow.

Credit: Ron Batzdorff/NBC
Currently, theThis Is Ustrailer has more than 60 million Facebook and YouTube views.
I saw it when everybody else saw it, Fogelman says of the trailer.
The characters are all turning 36 in the show.
I really had no plan.
I sat down to write something thats just the kind of thing I like, Fogelman says.
And the actors in the show are tremendous, so I think maybe we have it here this time.
In terms of inspiration for the show, Fogelman pulled from much of his own life.
Everybodys got their touchstone characters and relationships but thats the stuff that draws me to TV the most.
Theres overlap and intersection [between characters].
But when he looks forward to fans seeing the pilot, Fogelman says the pressure is off.
I actually feel very little pressure because I feel kind of unabashedly proud of this one.