Its even introduced an Oscar winner (Jennifer Hudson).
These former Idols strategy of pushing out new material makes sense.
Clarkson and Underwood aside, everyIdolwinner has seen a steep decline in album sales.
Credit: ILLUSTRATION by RICHARD ROBERTS for EW
So taking advantage of any connection they have to the show is crucial even if theyre unaware of it.
And as those appearances give former contestants exposure, theyve also helped this seasons search for a new star.
I said, Do you have what it takes to sing with Nick Fradiani, Fantasia, or Daughtry?
It really helps me to advance the process.
So where do Idols go from here?
Some are mapping out alternate career paths.
Pickler, for instance, has ventured intoreality TV.
Clay Aikenran for Congressin 2014.
I think you just really have to work and really kind of reinvent yourself, says Hicks.
Just stay out there.
Going forward, industry insiders note pure talent will trump any affiliation to the franchise.
Borchetta cites Daughtry and Adam Lambert as nonwinners whove successfully navigated post-Idolwaters.
If they continue putting great music out there and maintaining their relevance, famous will follow them.'
Its a strategy that former Idols will abide by.
Additional reporting by Madison Vain.
