The great news is thatStar Warsfandom is as strong as ever.

But that is not a good enough excuse.

We spun up 40 simultaneous servers and were monitoring the load to instantaneously add more if needed.

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Credit: Lucasfilm

We hosted our static pages in a state-of-the-art cloud environment that could also instantaneously expand with demand.

Continued League: We tried to be ready for this hugely important day, and we missed the mark.

In the moment, we tried to react as quickly as possible.

We transitioned our sales to Fandango as soon as they were up and running again themselves.

We apologize for making what was supposed to be a joyous day a big hassle forStar Warsfans.

We commit to doing better in the future.

Well be curious to see if the other theater chains say anything now that fan-friendly Alamo has stepped up.

And they werent too happy about it.

Had to physically walk into a theater.

To buy tickets for a movie two months from now.#theinternetisdumb.

While Alamo buyerstook to Redditto relay similar experinences.

Girlfriend literally drove to Village [theater] to buy tickets, marveled one fan.

While I sat at home hitting refresh and cursing Drafthouse, Chrome, Apple and everything under the sun.