But if youre the boy who cried wolf, theyll destroy you.
Braun tells theTimesthat the click was about 20 months ago.
And then the Calvin Klein ads come, and the roast comes.

Credit: David M. Benett/Dave Benett/WireImage
Since that roast, Biebers releasedPurpose,beat One Direction forthe No.
1on the Billboard Hot 100, also with What Do You Mean?
It was far worse than people realize, Braun says of the time leading up to all this success.
And when he is ready, he will tell what he was going through.
But its a hard thing to watch someone you care and genuinely love go through that.
Im really, really happy thats over.
Read the full story over atTheNew York Times.