ENTERTAINMENT WEEKLY:Pokemon Gobecame the most popular free download in the iTunes app store almost instantly.
Did you ever anticipate how popular the game would be?
ARCHIT BHARGAVA,Niantic product marketing manager:Oh boy.

Credit: REMKO DE WAAL/AFP/Getty Images
Its unreal, the excitement.
Weve all been working non-stop.
What was the inspiration for the game?

We were pretty agile in the way we worked.
Is there a way to winPokemon Go?
BHARGAVA:Theres no endgame yet.

Pokemon Gohas made headlines for some troubling reasons: People have been robbed at PokeStops!
What are you doing to help prevent more of these Poke-related crimes?
What reactions to the game have surprised you the most so far?
For me, thats the wildest thing to hear.
GEE:Yeah, weve had some really great celebrity engagement!
I hope you saw thatJohn Mayer Instagrammed about purchasing 14,500 PokeCoins.
BHARGAVA:I didnt!
GEE:Oh, thatsdefinitelya win.