And thats probably not what people think of at first.
In Nashville in June, they hosted Thompson Square, Dustin Lynch, and Kelsea Ballerini.
Tonight, Tim McGraw will perform in New York City, celebrating his new album.
Credit: Neilson Barnard/Getty Images for Pandora
Its in our DNA, as a company, Westergren says of the initiatives nexus.
Our company is half men, half women which is fantastically unusual for a technology company.
The perk for women whose music is serviced via Pandora radio stations?
You dont have to deal with a gatekeeper, where that gatekeeper is always a man.
When Pandora is playing a song, it doesnt care if the artist is male or female.
Country radio has long been the breaking ground for artists.
That certainly wont change soon, but Pandora radio sees itself fitting in a special niche.
I think we compete for listeners, on the one hand, Westergren says of the relationship.
But I think from the artist standpoint, theres a complementary element.
(Dustin Lynch has been particularlyvocalin how Pandoras hard data has helped him sway stations.
It helps give you recognition of This guy sings this,' he told Billboard.)
McBride agreed, saying that being able to keep track of hard data was a great benefit to artists.
I think of country as working-artist genre.
These artists play out.
Its not like they book a few arena dates a year and thats their shtick.
Its a culture of performance and thats absolutely our sweet spot.
I lived this for years.
This technology could completely change how that works.
