These paperback editions of literary classics aren’t just freshthey’re downright dazzling.

But why all this effort to make over books that already exist?

Someone asked me, Why do we have to redesign Jane Austen again and again?'

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And Im like, You know the people who bought the first edition in the 1800s?

Theyre not buying another copy.

Every generation is a new generation that has not read Shakespeare.

Another potential upside to these extra-attractive editions?

A reason to forgo an e-book in favor of a physical copy.

Theyre like candy, says Yee of the Picador set.

Its the cuteness factor.