Louis C.K.s surprise web seriesHorace and Petewas through and through a passion project.
So much so that the comedian took on a financial burden to realize it.
The 48-year-old initially rationalized the cost of the episodes by making up the cost on a stand-up tour.
Stern was shocked at the deficit and recommended C.K.
sell the show to a data pipe.
But the latter believed an ardent publicity campaign would reverse the trajectory of his net worth.
By the summer, the whole show will have paid itself off, based on how its selling now.
I know this like a science now, he said.
Hear the full segment below.
