Shortly after, Justin Bieber announced the pre-order for his upcoming album,Purpose.

Its due Nov. 13.

Both took to social media to thank fans for support on their respective end-of-the-week announcements.

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Credit: RW/MediaPunch/IPX file

One thing this doesnt come off as is beef.

The back-and-forth has been all friendly.

Bieber has said he sees it asa marketing ploy by them.

So thats probably why they did it …

I think it was strategy on their part, because my release date was first.

It doesnt seem too dissimilar fromKanye West and 50 Cents album showdown in 2007.

The 21-year-old released What Do You Mean?

in August and has since made huge waves, currently sitting at No.

2 on theBillboardHot 100.

Earlier this year, sources told EW its all aboutthe experience of being Justin Bieber.

Were just kind of having fun, he told EW.

Thats what its been.