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We would sit for 10 hours.

My agent was like, You know what?

AOL’s BUILD Speaker Series Presents: “Digging For Fire”

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If you guys want people to like this, it needs more of a love story.

So, lets work on the love story.

Lets play that and see what we think.

If that sounds like a normal screenwriting process, it is but its not how Swanberg normally works.

Its just that the discovery in the process comes at a different point.

Were attempting to build the same structure live on set when were doing it that way.

Whats nice aboutWin It Allis that the jokes translate.

If youve got good people and the jokes work youll be fine when you get to set.

So we kind of hand picked this movie.

What are the vibes going to be?

But then I think you do know when theyre good.

You settle down and let it happen.

Seeing what happens if we bring in an outside person to help in the writing.

Give someone a story guide.

We have a soft idea, they have a soft idea.

So youre entering our world now our world is weird and seeing what that one looks like.

You do realize youre just describing a normal career, Swanberg said.

Added Johnson, It just took us a while!

Then we just call ourselves a studio.

Win It Alldebuts April 7 on Netflix.