Since mid-2015, PEOPLE and HelloGiggles have partnered to bring custom integrated advertising packages to market.
We see the opportunity for HelloGiggles to continue to evolve and grow as a multimedia content business.
Joining Time Inc. is an amazing opportunity to grow our brand and expand our message, commented Rossi.
Credit: Jon Kopaloff/FilmMagic
Becoming a part of the iconic PEOPLE and Entertainment Weekly family is an extremely exciting step for us.
Deschanel will continue to serve as Chief Creative Officer of HelloGiggles.
The company will retain its name and remain in its current headquarters in Los Angeles.
They possess a unique ability to connect with and inspire female millennials through their trusted, celebratory brand voice.
Time Inc. has been extending the PEOPLE and Entertainment Weekly brands to young women and millennials.
Time Inc. represented itself in this transaction.
Telos Advisors served as financial advisor to HelloGiggles.
