Im trying to do a lot of things outside of Vine, Johns teased.
Despite feeling behind on the trend, Johns decided he wanted to put out content regularly.
I wanted to treat it like YouTube where you give a shot to get a following.
Credit: Monica Schipper/Getty Images for Entertainment Weekly
Its leveled the playing field, Johns said of social media.
Theres this element of Hey, I can be that too.'
Its quality over quantity.
As Baldwin points out, it often takes four hours to produce just six seconds of content.
Have a good concept.
Figure out what youre trying to say, and verify its relatable.
To make his videos relatable, Johns pulls from his everyday interactions with friends.
Baldwin adds that with only six seconds to reach Vine viewers, relatability is key.
Thats the golden rule of comedy, Johns added.
If you might relate to an audience, especailly a large audience, you might be successful.
Find your platform.
Its kind of demoralizing.
Johns says hes not a big Twitter user, either.
Im not huge on Twitter, he admitted, despite havingnearly half a million followers.
I dont use it as much as I should.
Be funny.
Despite having a powerful Vine fan base, Johns likes to keep his brand of comedy timeless.
But I take a stab at stay away from that and keep my comedy as general as possible.
Show viewers who you are.
Johns features his parents in many of his videos, which he believes helps fans better relate to him.
Dont be discouraged if you dont find fame overnight.
Its human nature to get focused on the negative.
Thats the only thing you’ve got the option to do, ignore it.
Keep pushing, keep going.
Stay true to yourself.
Once Johns found success, he made sure to align only with brands that mirrored his message and voice.
You have to do things that make sense to your audience, Johns said.
Youve got to just know who you are and be careful about diltuting your audience.
