They come in families.

They come with friends.

They come to be entertained.

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By the movie studios and television networks that come courting with their latest wares.

But mostly its a celebration.

Everyone seems to be in a good mood.

Kenny Babyface Edmonds is running through the crowd singing his 1992 classicEnd of the Road.

Sweat is pouring down his face, shirt is unbuttoned, and everyone is giving him high-fives.

And Maxwell is crooning some new tunes from his latest album, which he also released Friday.

Terry McMillanhas come to chat about her life and her new novelI Almost Forgot About You.

The 64-year-old novelist draws a crowd for her frank admissions about her own life: I want a husband.

I gave up sugar.

I lost 18 pounds but I dont want to lose anymore.

And she gives a big shout-out to the audience.

There are all different kinds of women here.

All different shapes, all different booties, and we are all beautiful.

The crowd goes nuts.

Its a rousing screening and Q&A, where deep emotions are being shared in the intimate setting.