Look, its not surprising thatEmpiretook product placement to a whole new level this week.

Shouting out name brands is natural for the Lyons industry, and its also nothing new for the show.

(Cant these people just text each other?

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Credit: Chuck Hodes/Fox

It would save a lot of gas.)

Theyre even prepared to barter Jamal and Hakeems talents for the sake of their labels.

(More on that later.)

Love and money are all tangled up in this family.

Most tweetable quote:This aint no Disney Channel.

There aint no happy ending.

Encouraged by Lucious, Freda hits the youngest Lyon with a song called Shots Fired.

Nevertheless, she slays Keem in the diss track, claiming that hes just Daddys little girl.

Her performance goes viral, interrupting Hakeem just as hes about to take Lauras virginity.

And it will make for even better tabloid headlines once Freda finds out what really happened to her dad.

The stakes are high, too: The winner takes the Lyon surname.

Also, if Hakeem wins, Cookie gets to sign Jamal to Lyon Dynasty.

If Freda wins, Lucious gets Hakeem back on Empire.

Freda gets most of the best lines (Tell Cookie get the milk, her baby keep on cryin!

(So a flashback suggests.)

Lucious handles it as well as could be expected: Congrats, No Name, he tells Hakeem.

It sounds like the perfect title for Keems next hit song.

Most tweetable quote:Im gonna make that bitchmybitch.

Hakeem on Freda

Most GIF-worthy moment:Hakeem smashing the neon Lyon

NEXT: How crazy is Anika?

), you never know.

Is Rhonda up to something?

Is it still possible that shes faking her own pregnancy?

After Hakeem ends up dumping Anika, I smell a conspiracy brewing.

Will Rhonda and Anika pull a switcheroo with their babies?

Will Rhonda hoodwink Anika into letting her and Andre raise the baby as their own?

Fox) is suddenly back to take custody of Carols kids and reveal Cookies real name.

Now and forever onEmpire, anything can happen.