If Sias latest clip looks similar to viral videos like 2014s Chandelier, well, theres a reason.

Maybe theres a story in the future to that too.

Mahiros character came from a film project Askill and Sia had been working on for years.

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Credit: Jeff Vespa/WireImage

The initial ideas were built around a manga-style character, he says.

We decided to make the new avatar something in that space.

There was such a magic in the way Sia found MaddiethroughDance Momsand her YouTube sensations, Askill explains.

It became clear Mahiro was a star.

Well probably continue across this album a little bit.

Well allow Mahiro to evolve in the way we did with Maddie.

Theres a symbolic part there.

That symbol, he says, stands for empowerment.

Its about celebrating the spirit of the individual.